Profit Margin Calculator — margin, markup and suggested sell price
The free profit margin calculator shows gross margin, markup and the exact sell price you need to hit a target margin. Works in USD, INR, GBP and EUR — perfect for Amazon, Shopify, Etsy, eBay, Flipkart and Meesho sellers pricing new products.
Formulas
Profit = Sell Price − Cost Gross Margin % = Profit ÷ Sell Price × 100 Markup % = Profit ÷ Cost × 100 Sell Price for Target Margin = Cost ÷ (1 − Target Margin %)
Margin benchmarks by channel (2026)
- Retail arbitrage / wholesale: 10–20% gross margin
- Private label FBA: 25–40%
- DTC Shopify: 60–80% gross, 15–25% net
- Handmade / Etsy: 40–70%
- Print on demand: 30–50% after supplier cut
Related tools
Layer marketplace fees with the Amazon FBA Calculator, Etsy Calculator, eBay Calculator or Flipkart Calculator.