How to use the selling price calculator
- Pick a marketplace and replace the example fees with yours.
- Enter your product cost, packaging and ad spend per order.
- Set the margin you want. The calculator finds the lowest price that earns it on an average order.
How it's worked out
The calculator tries prices until the profit per order (after fees, GST, returns and RTO) equals your target % of the price. Because percentage fees grow with the price, simple cost + margin is not enough.
Questions sellers ask
How do I price a product for Meesho or Flipkart?
Add up your cost, packaging and the marketplace's fees, allow for returns and RTO, then add the margin you want. This calculator does it in one step and shows the price.
Why isn't price = cost + 20% enough?
Commission and payment fees are a % of the price, shipping is charged on every order and returns cost you too. Cost + 20% usually ends up as a much smaller real margin.
Is this calculator free? Do you keep my numbers?
Free, with no sign-up. Everything is worked out in your browser: your prices and costs are never sent to us or anyone else.