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Shopify break-even ROAS calculator

Know the lowest ROAS your Meta or Google ads can run at without losing money, and the ROAS you need for the profit you want.

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How to use the shopify break-even roas

  1. Enter your average order value and costs per order.
  2. Read the break-even ROAS: below it, ads lose money.
  3. Set a target profit % to get the ROAS to aim for.

How it's worked out

Break-even ROAS = order value ÷ profit before ads. Target ROAS = order value ÷ (profit before ads − target profit).

Questions sellers ask

What is break-even ROAS?

The return on ad spend where an order's profit before ads exactly pays for the ads. Above it you make money; below it you lose.